IBC, AMSTERDAM – 11 September 2026 – ODMedia, the international media services company specialising in content distribution and channel operations, and CINDIE, the UK-led curator and distributor of independent films and premium scripted series for Latin American and U.S. Hispanic audiences, today announced an expanded operating partnership spanning YouTube, FAST and Prime Video Channels.
The agreement broadens ODMedia’s role across channel operations, content preparation, localisation, quality control, platform delivery, optimisation and monetisation. It will support the continued development of CINDIE’s multi-platform business across Latin America and its expansion into the U.S. Hispanic market.
Under the partnership, ODMedia will support the development and day-to-day management of CINDIE’s YouTube channels, including channel setup, content delivery, metadata and rights management, audience optimisation and monetisation.
CINDIE currently operates Spanish- and Brazilian Portuguese-language FAST and AVOD feeds across more than a dozen connected-TV platforms in Latin America, including Samsung TV Plus, LG Channels, V, Plex and Roku, among others. The company is expanding that footprint into the U.S. Hispanic market during 2026.
ODMedia will help CINDIE scale and optimise these activities while developing complementary YouTube and Prime Video Channels strategies. Its role will work alongside CINDIE’s existing FAST technology-provider relationships.
For CINDIE’s Prime Video Channels activities in Brazil, Mexico, Chile and Colombia, ODMedia will provide aggregation, media preparation, localisation, delivery and operational support across channel and VOD initiatives. The partnership will also support CINDIE’s planned launch on Prime Video Channels in Argentina in the fourth quarter of 2026.
“CINDIE has built a strong multi-platform business around independent film and scripted content for clearly defined audiences,” said Sjef Pijnenburg, Founder of ODMedia. “Our role is to provide the operational scale behind that business, from channel management and localisation to platform delivery, optimisation and monetisation. By expanding our work across YouTube, FAST and Prime Video Channels, we can support CINDIE’s growth in its established Latin American markets and across the U.S. Hispanic market.”
“Getting a title onto a platform is only the first step. Building and retaining an audience requires consistent operational discipline,” said Maurice van Sabben, CEO of CINDIE. “ODMedia brings the systems, platform expertise and day-to-day execution needed to move beyond one-off deliveries. That gives us a scalable model we can apply across our Latin American and U.S. Hispanic footprint.”
About ODMedia
Founded in 2004, ODMedia is an international media services company specialising in content preparation, localisation, distribution and channel operations. The company works with content owners, distributors and platforms across TVOD, SVOD, AVOD, FAST and linear television.
With operations across Europe and Africa, ODMedia supports the delivery, management and monetisation of content across multiple platforms, territories and business models.
About CINDIE and DMD
CINDIE is a UK-led curator and distributor of independent films and premium scripted series selected for Latin American and U.S. Hispanic audiences. Drawing on a growing catalogue from international rights holders, CINDIE presents films and television programmes from around the world across cable, OTT and connected-TV services.
CINDIE is available across Latin America through platforms including Prime Video Channels, Roku, Claro TV+, VTR, Vivo, Flow, Samsung TV Plus, LG Channels, V and Plex, as well as through the CINDIE app.
DMD is a multi-platform film and television distributor operating across Latin America. Its catalogue has included award-winning titles such as Parasite, Portrait of a Lady on Fire, Ashfall and Carol.
Media contact
Marylou Johnston
marylou@mljagency.com
Tel: +33 6 87 77 49 89
