ODMedia Group announced that Ziggo Sport—Vodafone Ziggo’s sports centric YouTube channel—has signed on with ODMedia Group. Expoza, ODMedia Group’s specialized YouTube division, will handle all aspects of management for the popular online sports channel to further expand the property into the future together with Ziggo Sport.

Vodafone Ziggo—one of the largest media parties in the Benelux—launched its YouTube channel Ziggo Sport in May 2014. Now 235 million views along the way, 328,000 subscribers watch the best sport moments every week including football, Formula 1 and the NBA, amongst others.

“We are thrilled to welcome Ziggo Sports to our expanding sports client roster. We currently manage various football teams on their YouTube strategy, including the entire archive of the Dutch Football First League (Eredivisie),” said Sjef Pijnenburg, CEO of ODMedia Group. “Ziggo Sport fits very well with our vision of content development and strategy, and we look forward to this very sporty challenge to further develop their fantastic property.”

In recent years, Ziggo Sport has become a cornerstone of Vodafone Ziggo’s media approach. They are experts in providing their viewers with the content they want, when they want it. With summaries, behind the scenes and other content that sports enthusiasts crave, they know how to engage and energize their viewers.

“Ziggo Sport is not only growing as a channel, but our social channels are also experiencing spectacular growth. In recent years we have made more and more content available on our YouTube page, among others.” Says Will Moerer, Director Ziggo Sport. “In addition, we have two formats that are specially made for YouTube. The Preview, on Thursday for on Formula 1 weekends, from location, hosted by Olav Mol and Jack Plooij and, the online football show Ziggolazo, which looks back and forward on the best European football.

Expoza /ODMedia Group’s experience in the field of sport has been decisive in our choice. We are convinced our partnership, will take this successful channel to an even higher level.”

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