ODMedia manages the Juf Roos channel; one of the most popular children’s brands in the Benelux on YouTube.

Services

Commisioned by Sony Music and Blooming Media, ODMedia has launched the Juf Roos YouTube channel. This YouTube exclusive kids channel has grown to over 200.000 subscribers within several years, making it one of the largest and well known kids brands in The Netherlands.

In collaboration with Sony Music and Blooming Media, ODMedia took control over the complete setup and management of the Juf Roos channel. Combining optimalisation, innovative strategies and a clear content strategy the channel has grown from 0 to over 200.000 subscribers. This has resulted in Juf Roos being one of the leading kids channels in the Benelux, a feature film and a theatre production for thousands of children.

What does ODMedia do

• Uploading and managing all content on the channel
• Apply SEO and keyword strategies to increase reach
• Optimizing monetization of content
• Create fine tuned strategies for further development
• Claim all illegal content on YouTube
• Report important monthly metrics to the client
• Make custom edits of Juf Roos content to increase volume
• Provide feedback and recommendations  for exploitation

Metrics

300.000 daily viewers
225.000 subscribers
15.5 million hours watched in total