ODMedia Group to Manage U.S. Aggregation for The Atlantic’s First Feature Documentary White Noise. Film to Premiere in the U.S. on October 21st via AppleTV, Amazon and Google Play
UTRECHT, Netherlands—ODMedia Group announced today that The Atlantic has tapped the company to manage the U.S. aggregation for its first feature documentary White Noise. The highly anticipated film investigates the rise of the alt-right and will premiere in the U.S. October 21st on AppleTV, Amazon and Google Play.
“We are incredibly excited to add The Atlantic to our rapidly growing client list. White Noise is a deeply powerful film and we are honored that The Atlantic has looked to our experience and expertise to manage the launch of their first feature film,” said Sjef Pijnenburg, CEO of ODMedia Group.
“As a team we are humbled and delighted to be working with The Atlantic on this important and powerful piece of content. A gem like White Noise is the reason we are so passionate about what we do; helping rights-owners reach their audience with their unique content,” said Viveka Nilsson, Business Development & Head of Originals, ODMedia Group.
White Noise is the definitive inside story of the movement that has come to be known as the alt-right. With unprecedented access, the critically acclaimed documentary tracks the rise of far-right nationalism by focusing on the lives of three of its main proponents: Mike Cernovich, a conspiracy theorist and sex blogger turned media entrepreneur; Lauren Southern, an anti-feminist, anti-immigration YouTube star; and Richard Spencer, a white-power ideologue.
Directed and shot by Daniel Lombroso in his directorial debut, the film is the result of a four-year commitment to investigating and exposing the roots of rising white nationalism in the U.S. and abroad. The documentary takes the viewer into the terrifying heart of the movement including explosive protests, riotous parties, and the rooms where populist and racist ideologies are refined, weaponized, and injected into the mainstream.
White Noise premiered at AFI Docs on June 10, 2020 to widespread critical praise with IndieWire listing it as one of the 10 most interesting films in the line-up. Highlights include:
“RIVETING. LIVELY AND DISTURBING. Lombroso did his homework, embedding himself with these people for several years, so that he won their trust and became privy to their private lives.” – Owen Gleiberman, Variety
“GRADE A. White Noise builds a template for how in the modern media landscape, the need to confront and make noise can overlap with greed and narcissism to create deadly results.” – Chris Barsanti, The Playlist
“FASCINATING. The intimate portrait of these shameless provocateurs sheds a much-needed spotlight, especially for those who remain ignorant of the most rabid right-wing media.” – Frank Scheck, The Hollywood Reporter
With its headquarters in the heart of the Netherlands and offices in Spain, Nordics, Germany, United Kingdom, South-Africa, Poland and Belgium, ODMedia Group is a leading provider of digital media & aggregation services and has strategic partnerships with all major global OTT platforms. ODMedia Group has been awarded ‘preferred partner’ status by Apple TV, Google Play, Amazon and is an award-winning Netflix Preferred Fulfillment Partner of the Year 2019 – EMEA (high volume), recognising its ability to provide one of the lowest redelivery rates.
In addition to offering the full range of technical-delivery services, ODMedia Group acts as an aggregator for all global OTT platforms, providing digital-rights management, monetization, design, target audience development and cross-promotion. It also manages linear and non-linear channel playout for TVOD/EST, SVOD and AVOD