UTRECHT, Netherlands ODMedia Group announced today that the International Judo Federation (IJF) has signed on with ODMedia Group for YouTube management (www.youtube.com/judo). Expoza, ODMedia Group’s specialized YouTube division, will handle all aspects including channel structure, content management and SEO optimization for the premier online sports channel. Furthermore, User Generated Content (UGC) and monetization strategies will be applied to ensure new content and the vast archive of IJF are protected and revenues are correctly applied to IJF.
“We are excited to add IJF to our rapidly expanding sports client roster. With our experience and unique expertise, we are confident that we can achieve all of our goals for the growth and management of their YouTube channel,” said Sjef Pijnenburg, CEO of ODMedia Group.
The International Judo Federation (IJF) is the official media portal for judo. Since 2009, IJF has established a full competition calendar which includes 18 events per year including World Championships and the World Judo Tour. A World Ranking List, new rules and revamped competition system made judo a more comprehensive and modern sport. Today more than 20 million people practice judo globally through 200 affiliated National Federations on five continents.
Audiences worldwide can catch all IJF World Judo Tour events live on the IJF’s Official YouTube channel along with key highlight shows.
“We have been working tirelessly on developing our online presence and are thrilled to partner with ODMedia to further develop our YouTube channel,” added Vlad Marinescu, Chief Media & Marketing Officer at IJF.
About International Judo Federation:
The International Judo Federation (IJF) is the world governing body for the Olympic and Paralympic sport of judo and was founded in 1951. With more than 200 national member federations, five continental unions and an annual World Judo Tour of world-class events, judo is a martial art, an educational tool and is one of the world’s most widely practiced sports.
The IJF is leading life changing programmes on the five continents, including, Judo for Children, Judo in School, Judo for Peace, Judo for All, based on gender equity and non-discriminatory principles and on a strong moral code.
About ODMedia Group:
With its headquarters in the heart of the Netherlands and offices in Spain, Nordics, Germany, United Kingdom, South-Africa, Poland and Belgium, ODMedia Group is a leading provider of digital media & aggregation services and has strategic partnerships with all major global OTT platforms. ODMedia Group has been awarded ‘preferred partner’ status by Apple TV, Google Play, Amazon and is an award winning Netflix Preferred Netflix Preferred Fulfillment Partner of the Year 2019/2020 – EMEA (high volume), recognising its ability to provide one of the lowest redelivery rates.
In addition to offering the full range of technical-delivery services, ODMedia Group acts as an aggregator for all global OTT platforms, providing digital-rights management, monetization, design, target audience development and cross-promotion. It also manages linear and non-linear channel playout for TVOD/EST, SVOD and AVOD.
Expoza, a wholly owned subsidiary of the ODMedia Group, has been specializing in worldwide copyright, channel management and revenue generation strategies for YouTube for premium content creators and owners for more than 8 years. Many holders of worldwide rights from different industries successfully collaborate with Expoza, generate income and increase their online audience.